The Luxury Edit
InLink has over 850 advertising screens in prime city centre locations across the UK. With the launch of The Luxury Edit, thirteen of these screens in Kensington & Chelsea have been hand-picked to be the exclusive domain of luxury and premium brands.
The Luxury Edit from InLink allows luxury brands to reach high-end shoppers on some of the world’s most desirable shopping streets, including Knightsbridge, Sloane Street, Sloane Square, Brompton Road, King’s Road and Kensington High Street. Launch advertisers include Rolex, De’Longhi and the Kensington Spa & Health Club from Virgin Active.
The Luxury Edit required a design direction that reflected the screens placement in some of London’s most prestigous locations. At the time of inception, the digital screens had yet to be installed meaning there was little to no photography of the sites.
As a result, I created bespoke drawings of the sites and digitally enhanced them to create much needed resources for collateral such as invites, booklets, banners and stickers. I also built a website which showcased the unrivalled opportunity The Luxury Edit offered.
These were all used for the launch event at Claude Bosi, a Michelin Starred Restaurant at the Bibendum building in South Kensington in May 2019.