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My Skillset

Tom Selwyn-Davis.png

My Story 

-Adobe Photoshop

-Adobe Illustrator

-Adobe InDesign

-Adobe After Effects

-Adobe Premiere

-Presentation design

-Experiential design

-Digital photography editing

-Free hand drawing

-Good communication

-Fixing rather than replacing

A trusted and approachable Senior Designer with over ten years of cross industry design experience, working collaboratively with marketing, commercial, and executive teams/ board members. A passion for all things design from vectors and pixels to keyframes and typesetting (even Comic Sans). Well versed with design software and comfortable using best practice to maintain and evolve visual identities. A keen eye for detail and ability to lead on the development and delivery of complex projects from concepts to final deliverables.

Between 2017 and 2022 I was Senior designer at Global (formerly Primesight), a media owner who reach 51.7 million individuals across the UK every week through their radio stations (Heart, Capital FM, LBC ETC.) and vast estate in out of home (OOH) advertising. Working closely with our commercial teams, I developed digital and print content that played a crucial role in ensuring brands make an impression across our network. Through my work, I was able to help develop the commercial narrative.


At Global I played a key role in securing top awards that are recognised across the industry including at the Campaign Media Awards where we were named Media Owner Commercial Team of the Year. These awards recognised the important role I play in promoting brands and facilitating their goal of reaching both existing and potential valuable audiences.


From 2013 to 2017, I worked for Legle Asia, a luxury ceramics brand. Working closely with the sales teams and creative director for the Shanghai and Hong Kong offices, my role was to design, illustrate, artwork and present bespoke tableware projects for five-star hotels in the emerging Asian market. An understanding of Eastern values, colour trends and cultures was essential for producing deliverables that surpassed the client and their customers expectations.
Clients included: Raffles Hotel Singapore & Waldorf Astoria Beijing. 


In both 2014 and 2016, I was the creative lead for Crafted, an exhibition showcasing pieces from some of Britain’s most talented craftspeople working in the luxury industry. Using my complete knowledge of the Adobe software package, I put together two shows that had clear and coherent exhibition signage and information. These were hosted at The Royal Academy in 2014 and at Fortnum & Mason in 2016.

In 2013, I graduated from Goldsmiths, University of London with a BA in design. Throughout my three years of studying, I pushed beyond traditional boundaries and acted through design to effect change and engagement. Since graduating I have worked both freelance and in-house where I have used my skills and knowledge to create identities, build brands and develop websites, with a client list that includes brands such as Barbour International, Global and Pernod Ricard.

CV available on request​

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