My Skillset

-Adobe Photoshop

-Adobe Illustrator

-Adobe InDesign

-Adobe After Effects

-Adobe Premiere

-Presentation design

-Experiential design

-Digital photography

-Free hand drawing

-Good communication

-Fixing rather than replacing

My Story

In 2013, I graduated from Goldsmiths, University of London with a BA in design. Throughout my three years of studying, I pushed beyond traditional boundaries and acted through design to effect change and engagement. Since graduating I have worked both freelance and in-house where I have used my skills and knowledge to create identities, build brands and develop websites, with a client list that includes brands such as Barbour International, Global and Pernod Ricard.

 

For the past two and a half years I have been a graphic designer for Global (formerly Primesight), a media owner who reach 51.7 million individuals across the UK every week through their radio stations (Heart, Capital FM, LBC ETC.) and vast estate in out of home (OOH) advertising. Working closely with our commercial teams, I develop digital and print content that plays a crucial role in ensuring brands make an impression across our network. Through my work, I am able to help develop the commercial narrative and empower our sales teams to pitch confidently to key clients.

 

Since joining Global I have played a key role in securing top awards that are recognised across the industry including at the Campaign Media Awards where we were named Media Owner Commercial Team of the Year. These awards recognise the important role I play in promoting brands and facilitating their goal of reaching both existing and potential valuable audiences.

 

From 2013 to 2017, I worked for Legle Asia, a luxury ceramics brand. Working closely with the sales teams and creative director for the Shanghai and Hong Kong offices, my role was to design, illustrate, artwork and present bespoke tableware projects for five-star hotels in the emerging Asian market. An understanding of Eastern values, colour trends and cultures was essential for producing deliverables that surpassed the client and their customers expectations.
Clients included: Raffles Hotel Singapore & Waldorf Astoria Beijing. 

 

In both 2014 and 2016, I was the creative lead for Crafted, an exhibition showcasing pieces from some of Britain’s most talented craftspeople working in the luxury industry. Using my complete knowledge of the Adobe software package, I put together two shows that had clear and coherent exhibition signage and information. These were hosted at The Royal Academy in 2014 and at Fortnum & Mason in 2016.

CV available on request​

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© 2020 by Tom Selwyn-Davis.